Volume 2, Issue 4, December 2017, Page: 109-113
Chinese Individualist Travels in Taiwan: Must Go VS. Want to Go
Cheng-Hsi Fang, Department of Marketing and Distribution, Chien Hsin University, Taoyuan, Taiwan
Received: Oct. 12, 2017;       Accepted: Nov. 1, 2017;       Published: Dec. 18, 2017
DOI: 10.11648/j.ajdmkd.20170204.13      View  1248      Downloads  68
This study examined the relationship between tourist attractions in Taiwan among backpackers from Mainland China. In particular, we collected itineraries shared online by backpackers. The collected data were analyzed using content analysis and SNA. Comparison of where they want to go and where they actually go reveals interesting insights that are helpful in order to examine preference and the decision-making process of Mainland Chinese backpackers. These results can assist tourism practitioners and policy makers to better understand the perception of Taiwan among Chinese backpackers. Managerial implications will be discussed.
Backpacking, Tourist Experiences, Blogs, Self-Serve Travel, Individual Tour, Social Network Analysis
To cite this article
Cheng-Hsi Fang, Chinese Individualist Travels in Taiwan: Must Go VS. Want to Go, American Journal of Data Mining and Knowledge Discovery. Vol. 2, No. 4, 2017, pp. 109-113. doi: 10.11648/j.ajdmkd.20170204.13
Copyright © 2017 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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